From classic poetry to pop lyrics, from Charles Dickens to Dolly Parton, even from Jesus to James Bond, Mark Forsyth explains the secrets that make a phrase—such as “O Captain! My Captain!” or “To be or not to be”—memorable.

As a minister of the Ostrogothic regime in the time of Theoderic, Cassiodorus had as brilliant a political career as any Roman of the late empire. Around 538 CE he published a collection of his state letters under the title of Variae (TTH 12), and disappeared from the public record. Half a century later, dying at his country estate in Calabria, he left behind the exemplars for another world of texts: that of the Christian universe of Scripture, now encompassing the Seven Liberal Arts.

For the Christian student of rhetoric, manipulative sophistry is clearly out of bounds. But putting careful thought into what constitutes eloquent speech and persuasive argument is not. What many people dismiss as a bunch of rhetoric is simply poor rhetoric. There is a Christian approach to the craft of memorable and effective expression, and it is the task of this book to lay out that approach.

From Amazon: "Cicero (Marcus Tullius, 106–43 BCE), Roman lawyer, orator, politician and philosopher, of whom we know more than of any other Roman, lived through the stirring era which saw the rise, dictatorship, and death of Julius Caesar in a tottering republic. In his political speeches especially and in his correspondence we see the excitement, tension and intrigue of politics and the part he played in the turmoil of the time. Of about 106 speeches, delivered before the Roman people or the Senate if they were political, before jurors if judicial, 58 survive (a few of them incompletely). In the fourteenth century Petrarch and other Italian humanists discovered manuscripts containing more than 900 letters of which more than 800 were written by Cicero and nearly 100 by others to him. These afford a revelation of the man all the more striking because most were not written for publication. Six rhetorical works survive and another in fragments. Philosophical works include seven extant major compositions and a number of others; and some lost. There is also poetry, some original, some as translations from the Greek."